0000004658 00000 n Printable Video Production Checklist. Are as short as possible while containing all the necessary information. 0000021746 00000 n You need to determine exactly who your audience is. Nice to read. In the following film production checklist, I broke the filmmaking process into 65 steps. Do you have an alternate shoot date? Thanks for sharing! A video post-production checklist will help you make sure you have all the details worked out. Story is the most vital element of your video. This step typically requires both research and courage. That’s tough to do. Unless you are Google or the Catholic Church {merger rumours are unfounded} you likely have a very narrowly defined audience who might benefit from your product or service. Specific marketing video types are best suited to specific points on the customer buying cycle. With so many moving parts, it’s easy to lose track of something vital. Maybe it is on smaller phones tho…. Here we go. What type of video is best to achieve my business goals? Video Production Companies – The Evolution of an Industry. 1. h�bbbd`b`` Pre-production involves planning, script-writing, securing financing, scouting locations, and hiring talent and crew. If your product is new then you’ll have to perform some type of research to ensure that a market exists. Either way, this is where the value is really created. Write Your Script and Revise It. � -� � endstream endobj 49 0 obj <>/Metadata 3 0 R/Pages 2 0 R/StructTreeRoot 5 0 R/Type/Catalog/ViewerPreferences<>>> endobj 50 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageC/ImageI]/XObject<>>>/Rotate 0/StructParents 0/TrimBox[0.0 0.0 396.0 612.0]/Type/Page>> endobj 51 0 obj <> endobj 52 0 obj <> endobj 53 0 obj <> endobj 54 0 obj [/Indexed/DeviceRGB 1 57 0 R] endobj 55 0 obj <>stream Once all filming is complete, it's time to begin editing.This step will need to be handled by a skilled editor. 0000004380 00000 n Marketing is the process of communicating the unique value of your product or service to a specific audience. H��W�n�6��+�*2�J|I"� �,كf�v�-�Du����]��KR�+�@�&dS��sy�9�f����g����u�]Ⱦԟ���â�Q��$��^�����)�6=��3!lxȐ��@9���X=�%w��O��|<��a���.��]�?���{|���+Yn���R��nH�B�)���\��z���t�|- ^� ��(i� I suppose that if your concept is epic enough then you could slap a logo on just about any idea and realize some benefit. Are you promoting a product or service, are you promoting your company or are you trying to help your potential customers understand a vexing problem that you know they experience? A well written storyboard holds everyone involved accountable. Use the following tools and tips to improve your organization’s video storytelling. By ‘message’ I mean what are the three to five key ideas that you need to communicate to your audience? But as online attention spans continue to shrink, ‘shorter’ should definitely be the target. 0000036949 00000 n It was also the first time their pre-production path was modelled on that of traditional film. Make sure you have a defined goal. Size: 108 KB. One of the best places to start this process is to consider where your customer is on the custom buying cycle. However, shorter is a guideline, not a rule. 0000001912 00000 n What should they be wearing? It is blocking the text with no way of disabling it. Tip #7: Chicago Video Production Checklist. 0000002903 00000 n And, with the help of a great production company, videos can never be better. With the help of a shot list, you … With so many factors going into your Chicago video production, many things can be overlooked. Are they seriously considering purchasing your product? 3. Are they interested in your product? Do you need special equipment or props or products for the shoot? Putting it ‘up on your website’ may or may not move the dial. Never again lose track of your video content or get caught up in confusing strategies. Schedule– – Does your storyboard include a shot list and schedule that lets everyone know when to arrive and how long each scene or shot is going to take? If you don’t follow a logical planning process, you’ll fail… every time. What specific problem am I trying to solve and how do I communicate our solution to that problem? If you want your video project to succeed, consider the following critical tasks that go into the pre-production phase: What questions should you consider as part of your video planning checklist? h�b``�e``�� K�P3�0p,``0@��bI>�v�����kY��n��)�28"WX,*¯�|m ���^���020����jp�Y�gBDv �I endstream endobj 79 0 obj <>/Filter/FlateDecode/Index[5 43]/Length 20/Size 48/Type/XRef/W[1 1 1]>>stream There are many different types of videos that you can create to promote your product or business and there are many factors and costs that go into the production of a video. The length of your video then really depends on the motivation of your viewer. Are they prepared to be on camera? Consider Stephen Covey’s business advice – First things first. Getting Started: Pre-Production Checklist Before you start rolling, make sure you’ve done the following: Identify your target audience It’s relatively easy to cost-out crew, equipment and editing time, but how much is an idea worth? Organization is the key to a successful shoot. The courage part comes in when you have to consider and narrow down ‘personas’ of the people likely to buy your products. Develop your message(s). Before hitting the accelerator make sure to grab a pre-production checklist for your upcoming tasks. If you are creating a product demo, a training video or something else for someone much further along the buying cycle, then these audiences may want more information – they may need more detail. Post-production involves video editing, wherein you also add special effects, music, and titles. The size and scope of your video project will determine how many meetings and how many people are involved in the video production process. That said, the execution of most uber creative ideas never realizes the giddy expectations imagined at conception. 0000004824 00000 n On large conceptual projects we often hold facilitated story planning meetings with a range of people associated with the project to ensure that we are getting all relevant perspectives on the project. 0000013612 00000 n Have your writer sign an "Assignment of Rights" with the production coordinator. 0000004434 00000 n H�Z�n����?�6�� � ��c endstream endobj 62 0 obj <>stream Establish your high-level goals, including the objective(s) of the video, the target audience, and the core message/concept; choose a story; and lay out your tasks/action plan. In fact, some projects (i.e., recording an expert talking-head for training purposes) can be quite straightforward and only require a few of these steps. To educate a new target audience on important issues affecting your industry? How can you determine a budget before you’ve come up with the idea?” Or conversely, why would you even bother considering ideas outside of the context of a budget? LENS: A camera is nothing without a lens. The ‘concept’ or ‘idea’ can be as simple as ‘let’s move the CEO out from behind his big desk and show him actually talking to customers’ or it can be as complex or grand as your imagination and budget allow. Before you start filming, pre-production is a vital step. Obviously, the more messages you include, the less likely your audience is to understand and remember any of them. What does your audience care about and how does your product or service relate to those concerns? – Another essential tool in editing, the Scene/Take log gives you a better idea of where every piece of footage that… So useful and informative tips. Shorter seems riskier because you have to leave things out and narrow down your message to a very few key ideas. To influence key decision-makers in your industry? The storyboard is the physical manifestation of the treatment. 0000043675 00000 n Script/Narration:  What is being said by whom on-screen or as voice-over? Video Production Equipment Checklist Camera & lenses Clean lenses and camera mirror Include additional charged batteries Clean and pack UV/ND filters Field monitor (if applicable) Stabilization Tripod and mounting equipment Slider, Gimbal or other stabilization Lights/Background Check bulbs/power static1.squarespace.com. It could save you from a world of pain and money. What’s the ‘big idea’ behind that will get people to actually watch your video. Knowing the answer to this question will help you determine answers to the next steps in the production process. Having a checklist is a good place to start. The written video script is a key part of pre … If the video production company you are talking to doesn’t ask this question then you may want to consider a second opinion. Too many video production projects start part way through the process – with a ‘cool idea’, a bad idea, a misguided idea or worst of all, no idea at all. 0000021482 00000 n 0000030530 00000 n You have to know who your customers and prospects are and you have to develop a differentiated message that will resonate with that specific audience. Your concept or idea is the big picture idea. While it’s true more money will lead to a higher quality product, costs have come down dramatically over the past decade. 3. In our most recent “Video Like A Boss” installments, we established our foundation: structuring videos using the TWIN strategy and breaking down the basics of being on camera.Now, we’ll take a step back and delve into providing you with the best video production equipment checklist you’ll need to shoot quick, easy, and high-quality leadership videos. Production of your corporate video is an important process. | A Nikole For Your Thoughts.. Video Pre-Production Planning Check-list – 11 Steps to a Successful Project | Hold On To That Slinky Thing, Simple Video Pre-Production Checklist | Hitchhiker's Guide to Video, Corporate Video 101: The Ultimate Guide to Creating Brand Video - The Shutterstock Blog, The First Step in Videomaking | Everyday Video, TME PROJECT – REFLECTION 14 – Holly's Music Education Blog, Getting Started With Video Production Pricing — VideoRemix, Audio & Visual: Module 3- Visual Composition: Pre-Production – the goth historian, ICM508 Module 3 – Visual Design I – Emily Daigle, Module 3: Visual Composition I – Visual Montage (Pre-Production) – Breanna's Design Blog, Module 3: Visual Composition 1-Visual Montage (pre-production) – Kelcey Nicole, ICM508 Module 3: Visual Montage (Pre-Production) – Adam Rivers: Diversifying Yourself As An Asset, Module #3: Visual Composition I – Visual Montage (Pre-Production), Pre-Production Tips from the Pros – Media Dino, Module Three: Visual Composition 1- Montage Preproduction – Designer Insight, How to Create an Effective Video Production Brief. It’s the most potent element that makes the imagery rich … Digital Video Camera. Have your budget confirmed with you Executive Producer. Tripod. Lack of clear focus is the principle reason why business videos fail. Camera, Audio, Lights, Director, Production Assistants, Grip for special equipment, Teleprompter operator? When you are planning to shoot a video you need to have some basic things in place prior to picking up the camera to start shooting. Before jumping into the production of any video, it’s important to … Technology has … Each of those buying ‘states’ require different messages. While promotion and distribution are outside the scope of this post, it’s still important to understand where, how and why people will watch your video. What do you want to happen when people finish watching your video? Shot List Template. o��]wl��۟�S�B,\����wV4�a�{S�>�y�h�9�-a�c;V c�����O �)DJ��!���������å�e��w���Ø�$ &7���`y����ę���YZ�pn��a�4�b�����9���[C�,��9L�lC�ce��3�ޘ��8-=f��`�ﴜd.N��H,e\��2�n}n��_�Z�D��+�2�)��b�³͠�A� On smaller projects a simple video production brief may be enough to estimate and start the planning process – especially where a good client/supplier relationship already exists. 0000014638 00000 n For this, a ‘storyboard’ is created to outline the various sections of your video. �e�J To showcase your company as being environmentally responsible? (The answer here is almost always ‘yes’….) 0000000956 00000 n Realising a project of this scale presented a lot of firsts for Animade as a studio – their first time working as a collective and the first time they found themselves hitting the festival circuit with a vengeance. Start by identifying the goal and purpose of your video. 0000029839 00000 n Your email address will not be published. 0000002440 00000 n To motivate your customers to buy your product? You Film Production Checklist. If you don’t circulate the storyboard and schedule to the folks involved in approving/blessing the video you may be in for a shock when they tell you that you’ve left something out or you have not represented the material the way they would have liked. Rise and Grind: Video Production Checklist Inkosi December 30, 2020 No Comments 2 views 0 likes Man hands holding movie clapper.Film director concept.camera show viewfinder image catch motion in interview or broadcast wedding ceremony, catch feeling, stopped motion in best memorial day concept. To raise awareness about your new product? No matter how good your camera’s stabilization is, you need a tripod. 0000004545 00000 n 0000036351 00000 n Equipment – What type and how many cameras do you need? Support elements:  What support elements are needed to support the message such as: branding, text, animations, CGI, music track, sound effects, etc. 0000014079 00000 n All are an essential part of ensuring investment in video content is money well spent. VIDEO PRODUCTION CHECKLIST. Video shoots, even small ones, are logistically challenging. 0000001161 00000 n 0000004727 00000 n 48 0 obj <> endobj xref 48 33 0000000016 00000 n Wow… Please get rid of that annoying share button. us), you too can produce compelling video content. Whose input and perspective would really be of value in the planning process? What is each person’s involvement and do they have ideas or biases that should be communicated upfront? Determining a business objective causes you to focus on outcomes. Your email address will not be published. 0000041059 00000 n Great! ����� endstream endobj 58 0 obj <> endobj 59 0 obj <> endobj 60 0 obj <> endobj 61 0 obj <>stream So… back to earth, the vast majority of marketing video production concepts are driven by both practical and creative imperatives. 0000004118 00000 n Pre-production. You have a great idea and are almost ready for a video shoot. Kind in mind, we’re still not getting ‘creative’ yet…. e6���f��9��)́wڌ~=9�&��I�\��d"1�a�Y0c��C��8�qˈ`=��Y� +�QTa9�2���>�O٢}|���S�Q�H�0��C\B5��`6M��`9ń�elL�(��6���A��%7asజ��;e�# . Are they aware of your product? 2. Below are a couple more suggestions about things to think about when going over your production checklist and preparing for a video production. No one might remember whose idea it was to invite all your brand enthusiasts to a one day event and film them talking about your product, but that may be the’ big idea’ responsible for tripling subscription rates on your website. How do you want people to feel after they’ve watched the video? Even small shakes can … If you can’t articulate a clear business objective then you’re wasting time and money. The more narrow the focus, the greater chance of success because you can deliver a message that you know your audience cares about. Even if you don’t plan on developing a detailed storyboard (you should…) it’s still a very valuable exercise to write down the structure of your video. trailer <<6C7B2E5CE93E4DB29A1E5DC59B8CC392>]/Prev 47342/XRefStm 1161>> startxref 0 %%EOF 80 0 obj <>stream Video Production Cost – 35 Factors with costs explained. What’s on screen: Where is the action taking place and who or what is in each scene? This is a wealth of information, nicely written, very useful. To help customers and prospects solve a problem they might have? They will then cut the film together according to the script and storyboard, so that your core message shines through.Good edits: 1. You can’t ask your production company when the video is finished why something wasn’t included during shooting if it wasn’t included in the storyboard. [���1��2T*�ocA�y!��9�]uy���i�ǣQ+G�0�Dŏ��Dz�a�A�.7�dQޏWJ?8Y^�%(;n ̜sɧX~aV�I��7Ԕ��ڝ��k��3�Ã5\�炠�d"k� ؟��׸`���#�n&a�E>�+�Q|�ʠ;���*�7HvT�KX���U������?���#��������ݡ�^ݣ+!��:��:jh^VN Fb#Mn��\�J�t��})f����>�n`����M���p�&����L���9,�����l���s�����> ��㰄�qh�ڧ�-g�|ʥH`��V�����V81�֪�^��F5 q��-�>� ڞ��5l�bpQ�rS�z���¸d(�e��RJ!��.�>�0j�/�:� Your video needs to be succinct, it needs to include targeted, relevant information and it has to be interesting. This checklist will help you: Manage the budget; Allocate tasks and responsibilities; Realise the creative brief; There are many steps in the lead up to, and post-production, of quality video content. It’s very important that you choose the right type of video to achieve your business goals. Do you use music or sound effects to set a tone or maintain a pace. It breaks down the video into three key components: 1. Video production refers to the process of producing video content. Video colour & contrast. 0000014054 00000 n There’s little point in discussing video with anyone if you can’t communicate a budget because it’s impossible for anyone to know how much effort is required to produce the video. Crew – Who is on your production crew? A storyboard is also a tremendously valuable tool for accountability. Also, determine if the script will be read entirely by interview subjects or if a … This post was created to provide the reader with a tool for planning a video production as well as to give the reader an appreciation for the many elements and tasks associated with the creation of a marketing video. Do they want / require hair and makeup? Pre-production planning will minimize the risks associated with your project. What’s the point … “A video planning checklist is the best way to think through your project before you start.”. Many thanks for sharing them all. There’s little value in creating a video if you don’t have a plan for getting people to view it. Are they on a tight schedule? Whether it’s video production for a full-featured film, a short film, television commercial, or a music video, it’s a process that requires structure, collaboration, and a strong sense of direction. Read this checklist to prepare everything you need for filming. From there you need to flush out the video in detail (typically by scene). What happens if it rains/snows/hurricanes? Kind in mind, we’re still not getting ‘creative’ yet… By ‘message’ I mean … Production is that act of recording the video. Do you have an exhaustive list of everything that needs to be included in your video? Shooting a Video: Pre-Production Planning Checklist. The most important step on the video pre production checklist is choosing a professional video production company. %PDF-1.4 %���� D id you finally get the green light? Do you employ actors or presenters, if so which ones and how? A video planning checklist is the only way to ensure the success of your next video project. If you have an existing product, it’s always good to touch base with existing clients to find out if you truly understand why they purchase your product. Are cut in a way that makes the video easy to understand and follow. Great tool, and of course great ideas. Get started with producing your next video using this free video production checklist! The best way to frame a message is in the form of addressing a specific customer pain-point or problem. If you don’t have a great idea for your video AND a solid shooting plan in place, no amount of production or post-production expertise and experience will save your project. ‘Having a video up on your website’ or ‘keeping up with your competitors’ are not business objectives. Obviously some steps will be more challenging than other steps. Shorter is better, but shorter is also harder. When you are planning to shoot a video, pre-production is important before you pick up the camera and start shooting. Video Pre-Production Checklist Script – A script is a crucial first step to help you clarify and stay on point, as well as secure compliance pre-approval. A ‘treatment’ is a summary of how you realize that idea. This is so perfect for advertising and marketing as a whole. 0000036612 00000 n How long do you need to get to the point of your video? Then Revise It Again. The Ultimate Pre-Production Checklist for Your Videos Are you working on a company video? When should they arrive? There are a tremendous number of moving parts in video production and as a result there are a tremendous number of things that can go wrong (something will…). If you consider all of the above steps and take the time to properly consider your video planning checklist, you will have a much higher likelihood of success on your next video production. Video Production Checklist. Imperfection – A brave new direction for Corporate Video. Or are you trying to sell to your best audience – existing customers? 1. Thanks Andrew – the outcome of the video is indeed, the only thing that matters. Quite often promotional video projects start off as a concept in search of a purpose. Are there lighting, audio or other logistical problems that you will have to solve. In fact, prices have dropped so much that you can now shoot a professional video … Follow a clear process for all your video marketing. The kind of gadgets really matter as well. It can be pretty daunting experience with all the video jargons and technical requirements. 0000001482 00000 n What are the things that you need to tell your audience that will resonate with them and what do you expect them to understand AND remember after they have watched your video? By ‘fail’ I mean fail to achieve any measurable business objective. For video production, different budgets fit different needs. 0000022141 00000 n You want to produce a quality video that will help you attain your objectives. Have they rehearsed their lines or will they be using a Teleprompter? Checklist of Video Production Gear. Talent or Presenters – Who is on on camera? �P�5���Sy﵁�~l���=h���]sD�S+X���y��̧�dT���>�����{�wZ1������x�v7j`.8Xݘ��Dh��R��)_��Q�1. Permits – Do you require permits for shooting, sign-off /waivers for people in the video, special insurance, parking access for the crew and equipment, etc.? Knowing  the demographic and psycho-graphic makeup of your target audience is important? Do you have all of the right lights, lenses, audio equipment, jibs, sliders, reflectors, tools, power, etc. . Who needs to approve the video and where do they get inserted into the process? (A lot, as it turns out) … but who wants to pay for ‘planning’? > … The Ultimate Pre Production Checklist for Film & Video [FREE Checklist] By StudioBinder on April 1, 2019. H��W[p[G�ݣ�/�e[��Z��r"'���vl'qUDz�(4���sŒcJܤIZ�PhC��`�=P���3+� f�O�#O��3-í$��ϑ��� �������_v�#]��R���י����d��g�w^�"�!߄���-��o0�=w��Ź��3��c��_*K��� ƌH#KPx||�}i�����G���_X(~��o�al���i�,�^����/��ogïb�=����K�}����.�D��ϚDEX��=�ϰA��W�u� [�)سs,���Bk�������(ޣ�ٓ>��7̆�)~����Z�w�����G���Z/���x��_��3�bǭ�-e~����U`�cj��,��qK�D�M��-,�gc�b�b�>��83�lJqCIg1��!KR}PP���+;y��[ȩ@Ί+-aϞ��z. necessary? To drive prospects to the booth at the next trade show you will be attending? I Found It! Your video project won’t necessarily require each of the steps described below. Lock your script - it needs to be as complete as possible, before you shoot. About these filmmaking templates This database of free film production templates and filmmaking documents are dedicated to making sense of the various, oftentimes confusing, facets of the filmmaking process. A broadcast audience is very different than an audience on a professional business portal and different again from someone viewing your video on a mobile device. This is where the creative process starts. > Are the pictures vivid and attractive? It allows you to think through the video in a logical fashion and share this vision with others. The changing face of the corporate video production industry. 0000001327 00000 n Sample Video Production Checklist Template Dominica Alexeeva November 24, 2020 Checklist Creating and creating a fantastic video asks a great deal of preparation, Preparation is the secret to a fantastic video along with fulfilling your financial plan. This process has proved invaluable in uncovering stories and reference that no one else would have known about or would have considered. This becomes much more important in large organizations. They will examine many hours worth of footage and select the best takes to use in the final video. 0000002049 00000 n Top Ten Reasons Why Your Last Video Project Failed (…and ten solutions to those problems), The Future of Video Production – Chaos, Specialization & Real Reality, Testimonial Videos – 10 Steps to a successful video, The five golden rules of corporate video production, 6 things to consider before you start your next corporate video production. Planning to create some video content for your organization but not too sure where to start? When is shooting scheduled to start and how much time is required for everyone to set-up? (“OK!, how about this… we film a thousand multi-coloured French Poodles chasing Lady Gaga down the Champs Elysees… ?”), You’ll  have to do some research if you have no prior experience with video production but at the end of the day you, or someone you report to, definitely has a budget for your video project. This is the stage where the concept and messages come together in a coherent plan that gets approved before any camera ever gets turned on. What are the needs, preferences and biases of this audience? The share button isnt so bad…. A good rule of thumb for promotional videos (targeting the ‘awareness’ or’ interest’ phases of the sales cycle) is between one and two minutes in length. The first thing you need to create a video is a way to record it. Weather – Are you shooting outdoors? A pre-production location visit and discussion with on-site maintenance or security is often necessary. This topic, more than any other, illicits the greatest ‘chicken and egg’ discussions. At the end of this blog, you can download a simplified video post-production checklist to help keep your project on track. Great post! 0000002857 00000 n Film Production Checklist. Video production includes pre-production, production, and post-production. Pre-Planning Required Before You Contact A Production House. Your budget will impact which video production … Video is a powerful storytelling tool and one of the most dynamic forms of online content. The success of your video project will largely be determined by the time and effort you put into properly planning your project. Assuming too large an audience will likely result in a message that doesn’t resonate with anyone. Unfortunately, it’s very difficult to charge for ideas so they typically get wrapped up in execution costs. 0000030106 00000 n The better the collaboration, the better the outcome. this is great! The storyboard takes your concept or idea and considers any or all of the following: This is the step where you determine the style, the flow, the length (more on this step below) and the structure of your video.